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As social media continued to evolve, one thing was becoming clear: authenticity and transparency were essential for building trust and credibility with online audiences. On June 23, 2018, brands and influencers were being called out for fake followers, engagement pods, and sponsored content that wasn't clearly labeled.

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By June 2018, video content had become an essential component of social media marketing strategies. Platforms like YouTube, Facebook, and Instagram were prioritizing video, with live streaming and IGTV (Instagram's long-form video feature) emerging as popular formats. As social media continued to evolve, one thing

This change had significant implications for businesses and content creators, who saw their organic reach and engagement plummet as a result. Many were forced to adapt their strategies, investing in paid advertising and experimenting with new formats, such as video and live streaming. Facebook, in particular, had announced a major update