Additionally, the industry collaborated with law enforcement agencies to take action against individuals and organizations involved in piracy. Several high-profile cases were filed against Filmyzilla's administrators and users, and some were even arrested.
Filmyzilla was launched in 2011, and quickly gained popularity among movie enthusiasts. The website provided a vast collection of Bollywood movies, including new releases, which could be downloaded for free. The website's user-friendly interface, fast download speeds, and high-quality content made it a favorite among pirates. Filmyzilla's popularity grew rapidly, and it became one of the most visited websites for pirated movies in India.
The emergence of Filmyzilla in 2011 had a significant impact on the Bollywood industry. According to a report by the Motion Picture Producers Association (MPPA), the Indian film industry lost approximately ₹1,300 crores (US$185 million) due to piracy in 2011. The report also stated that Filmyzilla was one of the major contributors to this loss.